Sr. Marketing Automation Specialist - Dubai

CrowdStrike, a global leader in AI-powered cybersecurity, is looking for an experienced Sr. Marketing Automation Specialist to design, manage, and execute high-impact marketing campaigns and event programs for the AMER and META regions. Since 2011, CrowdStrike has been dedicated to stopping breaches and redefining security, serving industries worldwide with innovation and dedication.
In this role, you’ll be a Marketo expert, leading Tier 1 promotional campaigns for large-scale virtual and in-person events, managing audience segmentation, optimizing campaign performance, and ensuring data integrity. You will collaborate closely with regional and global marketing teams to create scalable, data-driven programs that deliver measurable results.
Key Responsibilities:
• Build, launch, and QA high-performance email and event campaigns in Marketo with precision and consistency.
• Lead marketing automation for Tier 1 AMER events, partnering with Field and Growth Marketing to maximize engagement.
• Manage audience targeting and segmentation strategies for enhanced personalization and engagement.
• Implement A/B testing frameworks to refine performance and boost conversion rates.
• Track and analyze campaign metrics, using insights to drive continuous improvement.
• Partner with cross-functional marketing teams to streamline workflows and optimize execution.
• Develop process improvements, automation strategies, and best practices for campaign management.
• Maintain data hygiene between Marketo and Salesforce to ensure accuracy.
• Oversee execution within Workfront, Knak, Zuddl, Zoom, and PathFactory for seamless integration.
• Create training resources and best practice guides for campaign execution tools and processes.
• Mentor and train internal stakeholders on effective campaign execution.
What You’ll Need:
• 5–7 years of experience in marketing automation, operations, and campaign execution.
• Advanced skills in Marketo (Marketo Certified Expert highly desirable).
• Proficiency in Salesforce, Workfront, Knak, Zuddl, Zoom, and PathFactory.
• Strong project management skills and ability to handle multiple priorities in a high-growth environment.
• Proven expertise in reporting, segmentation, and A/B testing.
• Excellent collaboration skills across diverse marketing functions.
• Commitment to best practices, quality assurance, and operational efficiency.
Bonus Points:
• Marketo Certified Expert certification.
• Experience in high-growth B2B tech companies.
• Knowledge of HTML/CSS for email customization.
Benefits Include:
• Flexible, remote-friendly work culture.
• Industry-leading compensation and equity packages.
• Comprehensive wellness programs.
• Competitive vacation and leave benefits.
• Professional growth opportunities.
• Employee networks, volunteer programs, and a vibrant company culture.
CrowdStrike is committed to diversity, inclusion, and equal opportunity. We encourage applicants from all backgrounds, including veterans and individuals with disabilities, to apply.
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