Senior Process Associate — Marketing Analyst - Dubai

We are seeking a detail-oriented Senior Process Associate to join the marketing operations function as a Marketing Analyst. In this role you will build, test, monitor and troubleshoot marketing automation campaigns, coordinate releases, and work closely with cross-functional teams to ensure campaigns are delivered on time and operate without errors. The ideal candidate thrives in a matrix environment, enjoys a dynamic workload, and has a solid mix of technical curiosity and marketing operations sense.
Primary Responsibilities:
• Coordinate development (beta) and production releases, ensuring quality assurance standards are met before campaigns go live.
• Perform thorough QA testing and validate campaigns for accuracy and completeness.
• Create and maintain project plans that communicate tasks, milestones, status and resource allocation.
• Assist technical teams with design and development activities using software life-cycle methodology.
• Build, activate and monitor marketing automation campaigns according to scope and timelines provided by marketing stakeholders.
• Troubleshoot campaign errors and integration issues, working closely with tech-stack administrators to resolve problems quickly.
• Produce campaign and email status reports on request and communicate build statuses to stakeholders.
• Help define campaign requirements and objectives with relevant stakeholders, ensuring technical feasibility.
• Understand end-to-end lead generation flows — from capture through lead assignment and Salesforce conversion — to advise on campaign strategy and lead goals.
• Escalate and document issues, and contribute to process improvements that increase reliability and turnaround times.
Basic Qualifications:
• High School Diploma or GED (or equivalent).
• Minimum 1 year of relevant experience working on marketing operations, campaign builds, or related functions.
• Strong attention to detail and ability to manage multiple tasks and deadlines.
• Comfortable working in a matrixed organization and collaborating with cross-functional teams.
• Good written and verbal communication skills and the ability to produce clear status updates and reports.
• Analytical mindset and a willingness to learn marketing and sales systems used to manage campaigns and leads.
About Us:
Infosys BPM Limited, a wholly owned subsidiary of Infosys Limited (NYSE: INFY), delivers end-to-end business process management services worldwide. As of March 2025, Infosys BPM operates 44 delivery centers across 16 countries and employs over 59,443 people from 108 nationalities. The company is consistently recognized for excellence in BPM and people practices and supports clients across industries with integrated IT and BPM solutions.
Equal Opportunity:
Infosys is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, ***, ***ual orientation, gender identity, national origin, protected veteran status, disability, or any other legally protected characteristic.
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